Liquorificio Fabbrizii
A brand with a strong identity in the Italian artisanal liquor industry.
My role was to refine and expand their existing website, originally designed by other professionals, by improving key pages and adding new ones to enhance user experience and brand storytelling.
New pages
A shrt breakdown of the new pages and updates I worked on for Liquorificio Fabbrizii:
Visits to the factory – Created a dedicated page showcasing the experience of visiting the distillery, including details on guided tours, tastings, and how to book a visit.
Wedding Favors – Designed a page to present the brand’s customizable liquor favors for weddings, events, and special occasions. Structured the content to explain available options, personalization details, and how to place an order.
Press – Created a dedicated press page to showcase awards, media mentions, and recognitions, strengthening brand credibility and visibility.
New Products & Product Tag Organization – Improved product categorization and tag organization for a smoother browsing and shopping experience.
Before - 2021
After - 2024
I took care of content creation and managed our Instagram account, focusing on publishing posts related to products, events, and team activities.
Content Creation
Handled the creation of photo and video content as needed, ensuring the visuals aligned with the brand's style and messaging for various campaigns and promotions.
Results
Improved website experience and navigation
Increase in sales
Stronger brand awareness and engagement