Dispensa Rinaldi
Instagram strategy, web redesign, product launch
Website redesign
I focused on improving the user experience and boosting online sales. The redesign included updates to the product ordering process, refreshed product photos, and the addition of new pages and content. The website’s structure was revamped for better navigation, making it easier for customers to find relevant information. Additionally, the site was oriented more towards online shopping, with a focus on simplifying the purchasing process and increasing sales.
New features:
Product Ordering & Photo Updates: Improved the product ordering process for a smoother user experience and updated product images to better showcase offerings.
New Structure: Restructured the website for easier navigation, ensuring that key information is accessible and user-friendly.
Before - 2023
After - 2024
I took care of creating a new strategy, content creation and managing the Instagram account, focusing on publishing posts related to products on sale on the shop.
Content Creation
Video Post Production: Created engaging video content based on client-provided material, optimized for Instagram.
Event Information: Designed posts to inform followers about upcoming events, including dates and key details.
Recipes: Produced recipe posts showcasing how to use the products, adding value for followers.
New Product Launch: Developed promotional posts and videos to highlight new product releases, generating excitement and increasing visibility.